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OUR MISSION

Simplify the Seafood Supply Chain

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Simplify

We want to make work easy wherever we can. Whether its printing tags, sending logs, buying supplies, taking and making orders, processing transactions, grading tuna, or sourcing seafood.  Simple means fast. And fast means less costs, higher margins, and less operational headaches for customers.

Seafood

We’re committed to seafood industry.  We care about seafood consumers, seaside communities, and the people who work to make seafood happen 24/7.  We all have our own seafood/seaside stories that drew us to this mission. We see similar challenges in other agricultural spaces, but those aren’t our people and that's not the future we’re trying to change.

Supply Chain

We solve for commerce and we solve for compliance.  We want to be the information and financial connective tissue between steps in the chain. We appreciate that there’s a lot of challenges in aquaculture practice, sustainable technology, and physical logistics, but that’s not our focus.
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OUR VISION

Safe & Accessible Seafood Delivered via a Digitized Supply Chain

Safe

When compliance is easy, rules get followed.  When systems are digitized, targeting bad product happens fast.  When consumer trust is high, seafood businesses make money.

Accessible

Seafood is a healthy and sustainable protein option.  If we make it easy for seafood to be safely and efficiently bought and sold for our customers, more consumers will have access to a less expensive and higher quality product.

Digitized

Friction is almost entirely the result of data living on paper or in people’s head.  Whether its a sales order or a traceback, information moves at the speed of a phone call. When we remove as much of the manual, tribal process as possible things start to move much faster.  And with seafood speed = safety and speed = profit.

OUR INVESTORS

We partnered with investors who really get our mission to help simplify the seafood supply chain.  They may not be out there shucking their own oysters, but they deeply believe in the mission we're on.

BLUETRACE STORY

  • Chip

    2018 - Founding team is formed

    Chip briefly entertains the dream of oyster farming in Maine when visiting a local farm.  While he doesn't take the plunge, he is fascinated by the practices of running a one, and dives head first into the world of oyster framing.  He recruits some former co-workers and the founding team is formed: Chip, Cat, Andy, and Drew -each bringing some connection to seaside working communities and a desire to help.  

  • OysterTracker_Logo

    2018 - OysterTracker Launches

    The team launches the company as OysterTracker  and with it, its first "Farm Manager" app.  The app helps aquaculture farms manage their day to day activities (flipping bags, tumbling,  harvesting) and improve the amount and quality of the oysters they sell.

  • MassChallenge

    2018 - MassChallenge Finalist

    The OysterTracker team joins the MassChallenge startup accelerator to speed up development, start to raise funds, and give the company a boost to getting to market.  The team was a MassChallenge finalist. 
  • 2019 - Angel Round

    Some good friends saw the vision and backed us to help make that vision a reality.
  • BlueTrace

    2020 - OysterTracker Becomes BlueTrace

    Spending so much time developing OysterTracker with customers allows the team to see a problem (and an opportunity) bigger than just oysters.  The entire seafood industry struggles with traceability, compliance, inventory management, and just the day to day work of running a fast-paced growing business with quickly depreciating assets.

    OysterTracker evolves to become BlueTrace, and the team focuses entirely on its tagging and labeling product while hiring the first full time employee.

  • 2021 - 1st Distributor

    We land our first distributor client and really start digging into the entire seafood supply chain.  The team dives into how to seamlessly transfer data between trading partners. 

  • NOAA_logo

    2021 - SBIR Grant from NOAA

    The BlueTrace team won a phase 1 and phase 2 SBIR grant from NOAA to build out our Tide to Table Traceability System.  
  • 2022 - 1st Non-Shellfish Customer

    BlueTrace expands from handling only shellfish to all seafood: Fish, shrimp, lobster, crabs, and kelp.

  • Venture_Logos

    2023 - Seed Funding Round

    First major investment enables the company to grow and bring on more full time members.
  • 2024 - Expanding to Inventory Management

    Expansion into seafood inventory management for small and medium sized broadline/specialty distributors and producers.

THE BLUETRACE TEAM

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Chip Terry CEO, Founder
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Cat Ganim Head of Product, Founder
Andy_headshot
Andy Kearny CTO, Founder
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Drew Condon Head of Design & Marketing, Founder
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Kam Kim Account Executive
Sean Conroy
Sean Conroy Engineer
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Xavier Leroy Business Development
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Thomas Kim Engineer
Stephen
Stephen Horne Engineer