Chip briefly entertains the dream of oyster farming in Maine when visiting a local farm.  While he doesn't take the plunge, he is fascinated by the practices of running a one, and dives head first into the world of oyster framing.  He recruits some former co-workers and the founding team is formed: Chip, Cat, Andy, and Drew -each bringing some connection to seaside working communities and a desire to help.  

The team launches the company as OysterTracker  and with it, its first "Farm Manager" app.  The app helps aquaculture farms manage their day to day activities (flipping bags, tumbling,  harvesting) and improve the amount and quality of the oysters they sell.

Spending so much time developing OysterTracker with customers allows the team to see a problem (and an opportunity) bigger than just oysters.  The entire seafood industry struggles with traceability, compliance, inventory management, and just the day to day work of running a fast-paced growing business with quickly depreciating assets.

OysterTracker evolves to become BlueTrace, and the team focuses entirely on its tagging and labeling product while hiring the first full time employee.

We land our first distributor client and really start digging into the entire seafood supply chain.  The team dives into how to seamlessly transfer data between trading partners. 

BlueTrace expands from handling only shellfish to all seafood: Fish, shrimp, lobster, crabs, and kelp.