A Modern Ordering System for seafood Distributors. AI Assisted and chef ordering

Empower customers to place orders online without sales taking orders

Give chefs the modern experience they expect. Let customers place orders 24/7 from their phone or computer while you maintain complete control over pricing, availability, and cutoff times.

Clean storefront with magic-link login (no passwords), optional inventory visibility, order history for quick reorders, and custom pricing per customer.

Reduce calls, texts, and back-and-forth emails
Set order cutoff times that work for your team
Control which items customer can order
Orders placed accurately, on their schedule

Empower your sales reps to speed up order entry using AI

Turn chaos into clean orders in seconds. Most teams are buried in voicemails, texts and emails. Wasting time manually entering orders and making costly errors.

Paste any unstructured order text—SMS, email, or notes—and watch AI instantly convert it into accurate line items. The system learns your customers' patterns and gets smarter with every order.

Paste messy order text, get structured line items
AI learns customer ordering patterns over time
Review and adjust—system improves from corrections
Less typing, more selling

Customer/Chef Ordering Platform

Customers place orders 24/7 from their phone or computer.

You control:

Catalog is automatically created--no need to maintain a separate listing.
Cut-off time for same day ordering
Ordering for future delivery
Previous order history for easy reorders
Pricing: Follows your pricing rules--or display no pricing. All pricing is private and unique to that customer.
Availability: You control which products can be sold online and too who.
Inventory: You can publish your available inventory or keep it private.
Invoices automatically created in Quickbooks (and coming soon Sage).

Your Price & Inventory

Standardized pricing across sales channels.

Price tiers, negotiated prices, and associated rules automatically applied to both online and AI assisted orders.

Pricing is private to a specific customer and not available publicly.

System uses your real time inventory. You set the rules: Only order what is in stock? Order from this list? Certain customers can only order this product?

Don't want to show prices or inventory? A simple toggle will make that a reality.

An Operating System for Growing Seafood Businesses

BlueTrace is an "operating system" for seafood companies that want to get work done better. Desktop-web & mobile apps work harmoniously with rugged BlueTrace paper and partner TSC printers to make your operation hum.

Start small -we can grow with you. Save time, reduce costs and errors, and increase margins with a platform that’s as focused on your business as you are.

Modern Ordering Solutions for Seafood Distributors

AI Assisted Ordering

Customer/Chef Ordering Platform

Your Price & Inventory

Automated Packing Lists & Invoicing

Learn more about how to level up your sales & purchasing

An Operating System for Growing Seafood Businesses

WE GROW WITH YOU